Knowledge-Based Product Development: Our Company's Journey

Click here for Ron Marsiglio's bio

Ron Marsiglio, President of Teledyne Benthos, Inc. will present one company's journey from a traditional Phased Gate Product Development Process to a Knowledge Based Product Development Process. He will explain the problems they had with the Phased Gate Process and why and how they decided to pursue Knowledge Based Product Development. Furthermore, the presentation will cover:

• Understanding and applying the LAMDA (Look, Ask, Model, Discuss, Act) process to uncover true knowledge of customer interests before starting product design.
• Creation of the Knowledge Base that is required for successfully designing to meet, or exceed, customer interests, and is reusable for ongoing product development.
• An actual case study of a new product conceived, designed and launched using these Knowledge Based principles.
• How to avoid the typical pitfalls and make a successful transition.